About the Project:
I created a Promotional Bumper for Patron Tequila in After Effects using PNGs from our Cinema 4D creations. I had to render out the images and lay them into After Effects and design the camera to follow a path in order to make the following advertisement.
Accomplishments:
Visual Design: I took my time creating the Patron bottle in order to look as realistic and elegant as the actual product. I included studio lights and background colors to make the liquid inside stand out.
Brand Alignment: I followed current Patron Tequila branding: darker, romantic scenes with the product always within sight. I decided on the orange and yellow color to emphasize the bottle and liquid. I also found the typography used for the commercials to help with brand alignment.
Point of Pride: I learned how to create a product in Cinema 4D when I had not touched any form of 3D software before. I am very happy with how the product turned out.